Welcome back to your weekly update on the changes, trends, and movers-and-shakers making headlines across marketing, brand, consumers and more!

Below are a few thought-provoking articles to kick-start your week. Thanks in advance for reading – and in case you needed further motivation to have a skim, Mark Ritson provides a compelling argument for the value of knowledge-building as essential for our own effectiveness and professional standing.


BRAND & MARKETING


RETAIL & SHOPPER


ON THE HORIZON

If you’re curious about the future of WPP on the heels of last week’s update on Publicis, check out the latest from Sir Martin. He shares his reactions to Publicis’ Arthur Sadoun’s acquisition ambitions, his diagnosis of current and future competition – and his optimism for Kantar Consulting being “a base on which WPP will build other layers to strengthen us!” (non-French-speakers will need Google Translate for this one!)


TO SIGN UP FOR THE MONDAY EDGE WEEKLY EMAIL, PLEASE COMPLETE THE FORM BELOW.